Become the leader of your market through optimized conversion

Our Conversion Optimization Program grows your revenue, by maximizing the percentage of visitors who complete a desired goal on your website. We handle the hard work of in-depth research and data-led AB testing for maximum results
Would you like to...
Understand Your Customers
Find Optimization Insights
Increase Revenue
Our Methodology for moving from
“guess and hope” to a higher conversion rate
Conversion Optimization needs plenty of resources and expertise in a wide range of disciplines. This is why we have combined our 7 years of experience to get a proven methodology that pays off 100% every time. We are led by data, not assumptions and adapt to your business.
1
Objectives
2
Data Accuracy
3
Visitors'
behaviour
4
UX
5
Objections
6
Buyer Persona
7
Persuasive Assets
8
Experiments design
9
A/B test
implementation
10
Iteration
1
Objectives

1. Track and measure, for guaranteed success.

There is no one size fits all. To help your business grow, we do everything we need to understand the ins and outs, to achieve your short and long term goals. We set key performance indicators and compare against the optimization progress.
step1
Objectives
KPIs
Metrics
2
Data Accuracy

2. Can you trust the data you collect through analytics software?

Different types of visitors have different intentions and behaviors and actually understanding them will save you lots of money. Sounds great? We apply advanced analytics segments only after we do a health check of your software analytics account. It’s a must to make sure the data we look at reflects the reality, we don't want to waste your time.
step2
Account Settings
Filters
Conversion Tracking
Data Quality
3
Visitors' behaviour

3. Find out how your visitors
behave on your site

Once we know what data we can rely on, we move to Google Analytics data analysis (or any web analytics tool you have implemented), with a focus on:
  • Understanding where the visitors come from and how they navigate the site.
  • Finding out what behaviour characterizes different visitors types.
  • Spotting behavioural patterns.
  • Finding any technical, website error and cognitive leaks in the funnel that prevent the visitors from converting.
step3
Insights
  • The conversions rate of users that apply any filter is 4 times higher compared to visitors that do not use the site filters (4.10% vs 1.05%)
  • The most effective filter is the price filter (5.37 conversion rate), being followed by size filter (3.25% conversion rate)
  • The conversion of sessions for those using the colour filter is not a lot higher than sessions that do not register a filter usage. (1.34% vs 1.05%)
4
UX

4. Identify User Experience Pain points

UX is king when it comes to users. Qualitative research is fundamental to get optimization insights,but it’s just one part of the story. We spot the behavioral patterns so how can we answer the many WHYs? Simple, we solve your user's pain by applying Big Brother tools (user testing, heatmaps, session recordings, form analysis) and heuristics analysis - PURE GOLD.
step4
5
Objections

5. Understand visitors’ objections

Time to get closer to your visitors, ask relevant questions and encourage them to give you feedback. Deeper than your salesperson, we gather objections, combine creativity, sales, psychology, marketing powers (we did mention that this involves a wide range of super-powers) and come up with powerful counter-objections.
  • Online customer surveys (new visitors)
  • On exit surveys
  • Interviews with customer service reps
  • Live Chat Transcript Analysis
  • Social media comments analysis
  • Reviews Analysis
step5
6
Buyer Persona

6. Design Buyer Personas

By now, we know who they are, where they come from, how they behave on your site, what motivates them, why they love you, why they get frustrated when they interact with your business. So let focus on who brings you money and build clear representations of these ideal buyers by leveraging insights we already have and conducting personas interviews. This is the cherry on top to connect with them as real humans.
step6
7
Persuasive Assets

7. Define the persuasive assets of your business

The persuasive assets are those elements that once spotted by your prospects, will make them trust you easier and give you a competitive advantage over your competitor when they’ll take the decision to buy
step7
Company Awards
Company Milestones
Endorsements
User Social Proof
8
Experiments design

8. Design and Prioritizing the Experiments

Armed with insights, we design the optimization strategy by using our data-backed hypotheses. At every step of the funnel you'll see what's not working and how we're changing that through experiments.
step8
Insights #1: 88% of users who start filling in the form, click on the Next button to advance. Because they do not take all the intermediary steps (complete all the form) they are not allowed to go further and give up.
Insight #2: The biggest drop in the application process is registered on the apply-now page (64%)
Hypothesis 1: By replacing the first and last name fields with one “full name” field, we’ll have less users trying to go to the next step without filling out required info (thus getting an error) which will reduce form abandonment.
9
A/B test implementation

9. Build and Implement the variations

Based on the prioritization score, we get the experiments from point 8 live on site: we design and implement them using the experimenting tool. From this moment on, the AB testing software takes care of data (at least 1 Business Cycle) and it shows us when we have conclusive results from a statistics point of view (Confidence Level of 95% minimum). Based on that, we make the necessary adjustments to your funnel.
step9
10
Iteration

10. Transfer learnings from winning tests to
other parts of your marketing funnel

We believe your business gets the most out of a Conversion Optimization Program only when you look for ways to apply the learnings to different marketing funnels, not only on your site. A winning emotional targeting strategy or layout can be easily adapted for other parts of your marketing funnels. (advertising, affiliate marketing, offline marketing).
A/B Testing
Increase Revenue
Draw New Insights
ppc
seo
e-mail
content
site
affiliate sales
Improve strategy

Technologies we use:Some of the technologies we use:

Conversion Optimization Plans

Gold
  • Extensive Analytics Health Check & Recommendations
  • Thorough Analytics Audit & Insights

    (advanced segmentations, funnel analysis, cohort analysis, behaviour patterns, acquisition analysis)

  • User Experience Audit
  • Live Chat Transcript Analysis
  • Optimization Strategy & Prioritization
Diamond
  • Everything you get in Gold
    PLUS
  • “Big Brother” Analysis (heatmaps, session recordings, form analysis)
  • Online customer surveys
  • User Testing
  • Competition Analysis
  • Persuasive Assets Framework
  • Optimization Strategy & Prioritization
Platinum
  • Everything you get in Gold & Diamond PLUS
  • Experiments Design & Implementation
  • Results Analysis & Insights
1
Gold
  • Extensive Analytics Health Check & Recommendations
  • Thorough Analytics Audit & Insights

    (advanced segmentations, funnel analysis, cohort analysis, behaviour patterns, acquisition analysis)

  • User Experience Audit
  • Live Chat Transcript Analysis
  • Optimization Strategy & Prioritization
2
Diamond
  • Everything you get in Gold
    PLUS
  • “Big Brother” Analysis (heatmaps, session recordings, form analysis)
  • Online customer surveys
  • User Testing
  • Competition Analysis
  • Persuasive Assets Framework
  • Optimization Strategy & Prioritization
3
Platinum
  • Everything you get in Gold & Diamond PLUS
  • Experiments Design & Implementation
  • Results Analysis & Insights

Ready for success?

Magda Baciu
Magda
Founder @ House of Progress
We're glad to hear from you. We'll get in touch within 2 business days