Positive Parenting Solutions

Positive Parenting Solutions

How This Parenting Education Platform Uncovered Revenue Opportunities Through Web Data Analysis

Industry

Online Courses

Location

USA

Services Provided

Parenting Courses

About the company

Positive Parenting Solutions

PPS equips parents with the tools they need to get kids to listen without nagging, yelling or losing control.
They are the worldwide leader in online parenting education for parents of toddlers to teens and have helped over 75,000 families on 6 continents get their kids to listen without nagging, yelling or losing control.

Main Challenges

Fix Inaccurate Data, Setup Marketing Reports, Identify Business Opportunities

I hired House of Progress to track, analyze, and report the data in my business to help me determine what is working, what isn’t working and why.

I want to make fact-based decisions, but neither have the time nor the knowledge to do this. In addition, House of Progress is helping me put in place the controls I need to provide early warning signs when something is getting off track.

We wanted House of Progress to:
● Track everything we can track that will be of use to make fact-based
decisions.
● Provide me with reports to confirm my strategies are working.
● Help me interpret the data.
● Identify new business opportunities.

David McCready

CEO, Positive Parenting Solutions, Inc.

“House of Progress is incredibly organized
and has terrific project management
skills. They hold everyone accountable
and make everyone on my team
completes their part of the project.”

Audit

We started by better understanding the business, the market and the target audience.

We started with a web analytics health check,
which involves auditing PPS’s existing
analytics setup and finding issues and areas
for improvement

Planning

We then built a measurement plan that
describes, in detail, what and how we were
going to be tracking, and what configurations
needed to be made.

Implementation

Once PPS approved the measurement plan,
our team started setting up the proper tracking
and configurations needed to provide PPS with
a full and accurate picture of what is going on
on their website.

Actionable Insights

We also set up custom reports and notifications
so that whenever something goes wrong on
their website, they would be alerted about it so
that they can fix it.

David McCready

CEO, Positive Parenting Solutions, Inc.

“I want to make fact-based decisions, but
neither have the time nor the knowledge
to do this. In addition, House of Progress
is helping me put in place the controls I
need to provide early warning signs when
something is getting off track.”

1

New Revenue Streams

2

Fixed Revenue Leaks

3

Accurate, Reliable Data

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