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Understand Your Customers
Get Insights. NOT Reporting
Increase Revenue
Our Methodology for moving from
“guess and hope” to a higher conversion rate

Conversion Optimization needs plenty of resources and expertise in a wide range of disciplines.

This is why we have combined our 7 years of experience to get a proven methodology that pays off 100% every time.

We are led by data, not assumptions, and adapt to your business.

1
Track and measure for success
Track and measure for success
There is no one size fits all. To help your business grow, we do everything we need to understand the ins and outs, to achieve your short and long term goals. We set key performance indicators and compare against the optimization progress.
2
Can you trust the data you collect through analytics software?
Can you trust the data you collect through analytics software?
Different types of visitors have different intentions and behaviors and actually understanding them will save you lots of money. Sounds great? We apply advanced analytics segments only after we do a health check of your software analytics account. It’s a must to make sure the data we look at reflects the reality, we don't want to waste your time.
3
Find out how your visitors behave on your site
Find out how your visitors behave on your site
Once we know what data we can rely on, we move to data analysis, focusing on:
  • Understanding where the visitors come from and how they navigate the site.
  • Spotting behavioural patterns.
  • Finding any technical errors or cognitive leaks in the funnel that prevent conversion.
4
Identify User Experience Pain points
Identify User Experience Pain points
UX is king when it comes to users. Qualitative research is fundamental to get optimization insights,but it’s just one part of the story. We find and solve your user's pain by applying Big Brother tactics (heatmaps, session recordings, form analysis, user testing) and heuristics analysis - PURE GOLD.
5
Understand visitors’ objections
Understand visitors’ objections
Going deeper than your salesperson, we gather objections, combine creativity, sales, psychology, marketing (basically a wide range of superpowers) and come up with powerful counter-objections.
  • Online customer surveys (new visitors)
  • Interviews with customer service reps
  • Live Chat Transcript Analysis
  • Social media comments & reviews analysis
6
Define the persuasive assets of your business
Define the persuasive assets of your business
The persuasive assets are those elements that once spotted by your prospects, will make them trust you easier and give you a competitive advantage over your competitor when they’ll take the decision to buy
7
Design and Prioritizing the Experiments
Design and Prioritizing the Experiments
Armed with insights, we design the optimization strategy by using our data-backed hypotheses. At every step of the funnel you'll see what's not working and how we're changing that through experiments.
9
8
Build and Implement the variations
Build and Implement the variations
Based on the prioritization score, we get the experiments from point 8 live on site: we design and implement them using the experimenting tool. From this moment on, the AB testing software takes care of data (at least 1 Business Cycle) and it shows us when we have conclusive results from a statistics point of view (Confidence Level of 95% minimum). Based on that, we make the necessary adjustments to your funnel.
1
Track and measure for success
There is no one size fits all. To help your business grow, we do everything we need to understand the ins and outs, to achieve your short and long term goals. We set key performance indicators and compare against the optimization progress.
2
Can you trust the data you collect through analytics software?
Different types of visitors have different intentions and behaviors and actually understanding them will save you lots of money. Sounds great? We apply advanced analytics segments only after we do a health check of your software analytics account. It’s a must to make sure the data we look at reflects the reality, we don't want to waste your time.
3
Find out how your visitors behave on your site
Once we know what data we can rely on, we move to data analysis, focusing on:
  • Understanding where the visitors come from and how they navigate the site.
  • Spotting behavioural patterns.
  • Finding any technical errors or cognitive leaks in the funnel that prevent conversion.
4
Identify User Experience Pain points
UX is king when it comes to users. Qualitative research is fundamental to get optimization insights,but it’s just one part of the story. We find and solve your user's pain by applying Big Brother tactics (heatmaps, session recordings, form analysis, user testing) and heuristics analysis - PURE GOLD.
5
Understand visitors’ objections
Going deeper than your salesperson, we gather objections, combine creativity, sales, psychology, marketing (basically a wide range of superpowers) and come up with powerful counter-objections.
  • Online customer surveys (new visitors)
  • Interviews with customer service reps
  • Live Chat Transcript Analysis
  • Social media comments & reviews analysis
6
Define the persuasive assets of your business
The persuasive assets are those elements that once spotted by your prospects, will make them trust you easier and give you a competitive advantage over your competitor when they’ll take the decision to buy
7
Design and Prioritizing the Experiments
Armed with insights, we design the optimization strategy by using our data-backed hypotheses. At every step of the funnel you'll see what's not working and how we're changing that through experiments.
8
Build and Implement the variations
Based on the prioritization score, we get the experiments from point 8 live on site: we design and implement them using the experimenting tool. From this moment on, the AB testing software takes care of data (at least 1 Business Cycle) and it shows us when we have conclusive results from a statistics point of view (Confidence Level of 95% minimum). Based on that, we make the necessary adjustments to your funnel.
Transfer learnings from winning tests to
other parts of your marketing funnel
We believe your business gets the most out of a Conversion Optimization Programme only when you look for ways to apply the learnings to different marketing funnels, not only on your site. A winning emotional targeting strategy or layout can be easily adapted for other parts of your marketing funnels. (advertising, affiliate marketing, offline marketing).
a A/B Testing
b Increase Revenue
c Draw New Insights
ppc
seo
e-mail
d Improve Strategy
content
site
affiliate sales

Technologies we use

Conversion Optimization Plans

Gold
gold-plan
  • Extensive Analytics Health Check & Recommendations
  • Thorough Analytics Audit & Insights

    (advanced segmentations, funnel analysis, cohort analysis, behaviour patterns, acquisition analysis)

  • User Experience Audit
  • Live Chat Transcript Analysis
  • Optimization Strategy & Prioritization
Diamond
diamond-plan
Everything you get in
GOLD plus:
  • “Big Brother” Analysis

    (heatmaps, session recordings, form analysis)

  • Online customer surveys
  • User Testing
  • Competition Analysis
  • Persuasive Assets Framework
  • Optimization Strategy & Prioritization
Platinum
platinum-plan
Everything you get in
GOLD & DIAMOND plus:
  • Experiments Design & Implementation
  • Results Analysis & Insights
1
Gold
  • Extensive Analytics Health Check & Recommendations
  • Thorough Analytics Audit & Insights

    (advanced segmentations, funnel analysis, cohort analysis, behaviour patterns, acquisition analysis)

  • User Experience Audit
  • Live Chat Transcript Analysis
  • Optimization Strategy & Prioritization
2
Diamond
Everything you get in
GOLD plus:
  • “Big Brother” Analysis

    (heatmaps, session recordings, form analysis)

  • Online customer surveys
  • User Testing
  • Competition Analysis
  • Persuasive Assets Framework
  • Optimization Strategy & Prioritization
3
Platinum
Everything you get in
GOLD & DIAMOND plus:
  • Experiments Design & Implementation
  • Results Analysis & Insights

Let’s get in touch

Magda Baciu
Magda
Founder @ House of Progress

Offices

Romania Buzesti 61, Victoria Square Bucharest
United Kingdom 2 Leman St, Whitechapel London